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Introduction to YouTube Accessibility

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This article describes how to create accessible YouTube content. YouTube is a platform built around videos. When creating accessible content, you should think about the viewer’s needs, such as captions, audio descriptions, readable thumbnails, multi-language options, and avoiding flashing content. YouTube provides a wide set of built-in production tools to make content accessible.

YouTube is a video-sharing social media platform that includes long-form video, YouTube Shorts (short videos), live streams, podcasts, and music. Content creators can upload their videos to their channel and edit their videos to make them accessible to all viewers.

YouTube does not enforce an accessibility standard on creator content. However, laws may require your organization to make its YouTube content accessible. YouTube’s interface is also screen-reader compatible and keyboard-navigable, but that applies to the platform and not the content a creator uploads.

When posting content to YouTube, creators should:

  • Caption video content and review the auto-generated captions for accuracy
  • Describe non-speech sounds inside captions (example: [music playing])
  • Add audio descriptions using multi-track audio
  • Localize titles, descriptions, and subtitles for a global/non-native audience
  • Use high-contrast, readable text on thumbnails and graphics
  • Avoid flashing content or warn viewers in advance

The guidelines listed above help support people with disabilities. This includes people who are blind, have cognitive disabilities, Deaf, hard-of-hearing, or are at risk for seizures or migraines. For example:

  • Captions help Deaf and hard-of-hearing people consume content
  • Including multi-track audio can help those who are blind or have low vision
  • Avoiding flashing lights helps people avoid seizures and migraines

YouTube does not always generate accurate auto-captions. Common errors in automated captions include accidentally transcribing background noise, mistakes in specialized terminology, and errors transcribing different accents, dialects, and languages.

For audio descriptions, there is no built-in tool on YouTube that produces them. This means adding an audio description is a manual process left to the content creator.

While transcripts are available on YouTube, they only transcribe spoken content and do not describe on-screen visuals or actions. This does not provide the full context of a video to someone who may rely on the transcript.

AI auto-dubbing does not accurately translate important distinctions in tone, humor, and emotion, which can also vary culture-to-culture. This can diminish accessibility for viewers using it.

No Specific Standard for Accessible Content That is Enforced

Section titled “No Specific Standard for Accessible Content That is Enforced”

Like other social media platforms, there is no standard for accessibility that is enforced. It is ultimately up to the individual creator to use the available tools to make their videos accessible for their viewers.

Flashing content can trigger seizures and migraines for many people with seizure disorders and vestibular conditions. Avoid flashing in your video to make your content accessible. Add a warning at the start of the video if the flashing content is an unavoidable part of the video.

You can learn more from Flashing Content.

Captions are text versions of spoken words, including any sounds that are important to know to understand the content. They are an important accessibility tool for people who are Deaf or hard-of-hearing. To enable automatic captioning, refer to YouTube Help - Use automatic captioning for long-form videos, Shorts, and live-stream videos.

While YouTube does give creators the option to auto-generate captions, they should not be the final source of truth; they should always be reviewed.

To review and edit captions, go to YouTube Studio. Follow the steps in YouTube Help - Edit or remove captions to make changes. Make sure to correct any errors in spelling, grammar, or punctuation. Use square brackets when adding sound descriptions.

You can also upload your own captions file in SRT or VTT format. Refer to the YouTube Help - Add subtitles & captions for more information on how to upload a file.

You can learn more from Captions.

Add Audio Descriptions with Multi-Track Audio

Section titled “Add Audio Descriptions with Multi-Track Audio”

Audio descriptions help those who are blind or low-vision. By describing what is happening in the video during natural pauses in the audio, your audience can better understand and follow along. You can upload your own audio descriptions in YouTube Studio following the instructions on YouTube Help - Add audio descriptions. YouTube also allows you to upload audio tracks and audio descriptions in different languages, which will help people who are blind or low-vision, or have cognitive disabilities, consume your content in their preferred language.

You can learn more from Audio Descriptions.

Use High-Contrast, Readable Thumbnails and On-Screen Text

Section titled “Use High-Contrast, Readable Thumbnails and On-Screen Text”

Use high-contrast color pairings and solid backgrounds for on-screen text and thumbnails. The backgrounds should be simple and not distract from the text. Using a color-contrast checker can help. Test at multiple points throughout the video to ensure contrast remains consistent.

You can learn more from Text Contrast.