Introduction to YouTube Accessibility
Summary
Section titled “Summary”This article describes how to create accessible YouTube content. YouTube is a platform built around videos. When creating accessible content, you should think about the viewer’s needs, such as captions, audio descriptions, readable thumbnails, multi-language options, and avoiding flashing content. YouTube provides a wide set of built-in production tools to make content accessible.
Overview
Section titled “Overview”YouTube is a video-sharing social media platform that includes long-form video, YouTube Shorts (short videos), live streams, podcasts, and music. Content creators can upload their videos to their channel and edit their videos to make them accessible to all viewers.
YouTube does not enforce an accessibility standard on creator content. However, laws may require your organization to make its YouTube content accessible. YouTube’s interface is also screen-reader compatible and keyboard-navigable, but that applies to the platform and not the content a creator uploads.
When posting content to YouTube, creators should:
- Caption video content and review the auto-generated captions for accuracy
- Describe non-speech sounds inside captions (example: [music playing])
- Add audio descriptions using multi-track audio
- Localize titles, descriptions, and subtitles for a global/non-native audience
- Use high-contrast, readable text on thumbnails and graphics
- Avoid flashing content or warn viewers in advance
Who Is Helped
Section titled “Who Is Helped”The guidelines listed above help support people with disabilities. This includes people who are blind, have cognitive disabilities, Deaf, hard-of-hearing, or are at risk for seizures or migraines. For example:
- Captions help Deaf and hard-of-hearing people consume content
- Including multi-track audio can help those who are blind or have low vision
- Avoiding flashing lights helps people avoid seizures and migraines
Guidelines
Section titled “Guidelines”Accessibility Issues with YouTube
Section titled “Accessibility Issues with YouTube”Auto-Captions are not Always Accurate
Section titled “Auto-Captions are not Always Accurate”YouTube does not always generate accurate auto-captions. Common errors in automated captions include accidentally transcribing background noise, mistakes in specialized terminology, and errors transcribing different accents, dialects, and languages.
No Automated Audio-Description Generation
Section titled “No Automated Audio-Description Generation”For audio descriptions, there is no built-in tool on YouTube that produces them. This means adding an audio description is a manual process left to the content creator.
Transcripts Mirror the Captions
Section titled “Transcripts Mirror the Captions”While transcripts are available on YouTube, they only transcribe spoken content and do not describe on-screen visuals or actions. This does not provide the full context of a video to someone who may rely on the transcript.
AI Auto-Dubbing can Miss Nuance
Section titled “AI Auto-Dubbing can Miss Nuance”AI auto-dubbing does not accurately translate important distinctions in tone, humor, and emotion, which can also vary culture-to-culture. This can diminish accessibility for viewers using it.
No Specific Standard for Accessible Content That is Enforced
Section titled “No Specific Standard for Accessible Content That is Enforced”Like other social media platforms, there is no standard for accessibility that is enforced. It is ultimately up to the individual creator to use the available tools to make their videos accessible for their viewers.
Creating Accessible Content on YouTube
Section titled “Creating Accessible Content on YouTube”Avoid Flashing Content
Section titled “Avoid Flashing Content”Flashing content can trigger seizures and migraines for many people with seizure disorders and vestibular conditions. Avoid flashing in your video to make your content accessible. Add a warning at the start of the video if the flashing content is an unavoidable part of the video.
You can learn more from Flashing Content.
Caption Your Videos
Section titled “Caption Your Videos”Captions are text versions of spoken words, including any sounds that are important to know to understand the content. They are an important accessibility tool for people who are Deaf or hard-of-hearing. To enable automatic captioning, refer to YouTube Help - Use automatic captioning for long-form videos, Shorts, and live-stream videos.
While YouTube does give creators the option to auto-generate captions, they should not be the final source of truth; they should always be reviewed.
To review and edit captions, go to YouTube Studio. Follow the steps in YouTube Help - Edit or remove captions to make changes. Make sure to correct any errors in spelling, grammar, or punctuation. Use square brackets when adding sound descriptions.
You can also upload your own captions file in SRT or VTT format. Refer to the YouTube Help - Add subtitles & captions for more information on how to upload a file.
You can learn more from Captions.
Add Audio Descriptions with Multi-Track Audio
Section titled “Add Audio Descriptions with Multi-Track Audio”Audio descriptions help those who are blind or low-vision. By describing what is happening in the video during natural pauses in the audio, your audience can better understand and follow along. You can upload your own audio descriptions in YouTube Studio following the instructions on YouTube Help - Add audio descriptions. YouTube also allows you to upload audio tracks and audio descriptions in different languages, which will help people who are blind or low-vision, or have cognitive disabilities, consume your content in their preferred language.
You can learn more from Audio Descriptions.
Use High-Contrast, Readable Thumbnails and On-Screen Text
Section titled “Use High-Contrast, Readable Thumbnails and On-Screen Text”Use high-contrast color pairings and solid backgrounds for on-screen text and thumbnails. The backgrounds should be simple and not distract from the text. Using a color-contrast checker can help. Test at multiple points throughout the video to ensure contrast remains consistent.
You can learn more from Text Contrast.
References
Section titled “References”- YouTube Help - Manage caption settings
- YouTube Help - Accessibility for the YouTube mobile app (Android)
- YouTube Help - YouTube Accessibility Plan
- YouTube Blog - Unlocking a global audience with auto dubbing
- YouTube Blog - How to add captions for better accessibility
- YouTube - Add Multi-language features to your videos
- YouTube - Use YouTube with a screen reader
- Purdue - How to Create and Edit Accurate YouTube Captions
- YouTube Help - Use automatic captioning
- YouTube Help - Edit or remove captions
- YouTube Help - Add subtitles & captions
- Purple Goat Agency - YouTube Accessibility: How to Make Your Videos More Accessible
- Harvard University - Provide captions and descriptions of video